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Writer's picturePetra Sušilová

DRIPD.


Branding and visual identity outcome for the creative brief by Brief Club. The brand was DRIPD., a wall/interior paint brand. The deliverables were the brand's logo and packaging, plus any extras!

For this visual identity, I decided to combine different pastel colors that would represent the paint colors offered by the company. The design of the packaging should remind of the liquid movement in a bucket, highlighting the paint color of the chosen bucket. The logo is very simple and perfectly matches the typeface on the bucket design. In this project, I created brand's business cards and stickers as the extra elements.

For this design, I used Photoshop and Canva, and Freepik.com for the mockups!


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